If music can tame the savage beast, surely it can improve pricing and sales in your microbusiness. Nope, not crazy. Just thinking differently. I suggest you do, too.
How could music could be integrated into your micro-business? I’ve been thinking about music a lot lately. We had our housewarming this past Sunday. We had gorgeous blue skies so I really wish my hubby’s band could’ve played. He wails on the vibes and always played at our summer parties when we lived in Boston. (Sadly, the drummer flaked on Sunday- no jammin).
Music transforms people. It opens their hearts. It opens their wallets. Why couldn’t I bring some of that good feeling and energy from music to my business?
Musical logo for Microbusiness
You know me, I love to experiment with new ideas. I’m calling this a musical logo- a clip of music that evokes certain emotions and associates them with your brand. Yeah, your micro-business needs a musical logo.
Not to be a nudge but remember, most of us function on emotion more than logic or common sense. It’s a fast world so emotion is what helps us remember and connect.
Helping your clients feel a certain way connects them to your brand. Or at least it’s worked for Starbucks (emotions evoked: satisfaction, capable, confident, decisive) And, you noticed they sell their own music mix, right?
Sex in the City theme is the very first thing that came to me as an example. Doesn’t that music make you smile every time you hear it? Of course, I’m heartbroken that the show ended and the movies were such dreck. But oh, that music. It promises adventure, romance, fun, even a little danger. Makes you want to watch the show.
Another terrific example is True Blood. Wowza, can music get more evocative?! Seductive, dark, naughty..the music is just like the show. The new season looks awwweeessssommme. Erik can bite me any old time he wants…
A musical logo enhances your brand and makes it easier for you to charge more for the experience.
Toughest part of this is sifting through all the digital music available online for low or no cost. There are plenty of royalty free music sites to choose from, where you can listen to short music clips based on genre. Don’t do what I do and get lost listening to weird sound effects.
Don’t be put off by having to pick the music. For me the trick was thinking of the qualities I wanted to express: upbeat, lively, optimistic and finding a music genre that matched.
This time around I used Soundclick.com to find my music. I selected this slamming original music by jazz artist Sergio Bezard as the theme for my new interview show, Jiffy Experts. Everything you need to know-quick.
On each show my expert answers a common or puzzling question that most entrepreneurs need to know in less than 20 minutes…in a jiffy. The first six interviews on pricing are already in the can. (Jump on my list if you want access-see sidebar)
Would adding a musical logo work for your service business? Don’t be put off by having to pick the music. For me the trick was thinking of the qualities I wanted to express: upbeat, lively, optimistic and finding a music genre that matched.
I’d love to hear from entrepreneurs or microbusineses who have incorporated music into your marketing. What worked? What surprised you?
A Caveat: All my wedding peeps- a musical logo is not productive for your website. Over 80% of brides do online searches at work so if your site’s a rockin, her boss might come knockin…not a good thing.
Interested in a guide on how to find music and work with a composer for original music? Go here.